Project2 (Global Issues in Business and Economics ) Essay

Project2 (Global Issues in Business and Economics ) - Essay Example The company designs its operation in such a way that it provides great support to its pricing strategy. Actually it is found that in case of easyCar operation strategy and designing of processes are aligned with business strategy of the company. Its prime business strategy is to attract customer by offering low price and in order to support this strategy it designs its operation accordingly. For example, it is found that while in cases traditional car rental companies prime locations are situated within the airport complex of all major airports, the secondary and the nearby prime locations of easyCar are situated near train or bus stations where economic travelers are frequently found and where rent are used to be quite low. Not only that, easyCar also does not choose its location within airport complex, given its high cost nature, instead it selects nearby areas of airport for its location and thus can offer lower price compared to traditional car rental companies. ( Cateora and Gra ham, 2007; Saraswat, Nahar, and Karki, 2009) Unlike other traditional companies who focus on building larger and beautifully decorated facilities, often allowing customers to drive unlimited miles, and arranging a wide rage of cars within the fleet, easyCar generally build small and simple facilities in order to keep its cost at a low level. Not only that, it also provides one type of car per site as a result of which maintenance becomes much easier and customer service staff find it much easier to achieve very high rate of utilization as each car can be substituted for the other. easyCar also does not allow unlimited driving which play a major role in keeping costs at low level. ( Cateora and Graham, 2007; Saraswat, Nahar, and Karki, 2009) Customers use to have a very high involvement in the process in case of easyCar in the sense that before returning the car customers are asked to do a certain jobs like making a print out of the service contract bringing this to the company by th eir own, re-fill the car and cleaning it in order to bring it to ready-to-rent condition. All these lower the costs of easyCar. Not only that during the entire booking process this company extensively substitute people by technology in order to reduce labor costs. ( Cateora and Graham, 2007; Saraswat, Nahar, and Karki, 2009) The product/service in the global competitive market: The car rental industry has become very much attractive to the residents and businesses of Europe and America. Although, in less developed economies of Asia and Africa, the product or service has still not achieved a very prominent place in the transportation field, it has potential to become popular in these nation as well in near future for a number of factors. More and more market players will start to operate on a global platform. Actually, this industry offers the buyers of its products a sustainable and reasonably priced access to road transportation. Apart from this, this car rental industry also provi des an opportunity of having an early access to the trials of large varieties of low-carbon means of transport. Not only the residents and business houses, but also the tourists are increasingly becoming dependent on the car rental industry of Europe for their entire traveling schedule. easyCar is a viable competitor to taxis, buses and trains. The major reason that has made a tough competitor to buses, taxis and trains is its operational

Assess Essay Example | Topics and Well Written Essays - 500 words

Assess - Essay Example It enables a person to understand things on a much higher plane and provides them with the leverage of better expression, when it comes to giving their opinions and ideas to others. My past memories of literacy, takes me back to my childhood days, when I lived with my family in Saudi Arabia and was in constant touch with my mother tongue Arabic, that came naturally to me because everyday, my mother would read me stories and narrate her own life events as the years passed by. Going to school and learning my lessons, taking part in school activities and moving with a good circle of friends, helped to influence me further and make me more literate over the years. A lot of my leisure time during the My adolescent years were greatly influenced in supplementing my reading by watching movies or engaging in multi-media by playing computer games and even entertaining role plays with my friends that I enjoyed so much. Both my parents played major roles where my language learning was concerned. They helped me imbibe a deep love for reading and speaking well, by taking me to meetings, debates and oratorical presentations where I had the opportunity of watching great speakers speak in depth on important subjects. Knowing that only my mother – tongue would not be sufficient for an all round education, they engaged me in special classes for learning the English language which I loved and further developed through reading and writing both at school and at home. Reading assignments given by my teachers over the years, helped to harness a deep understanding of both English and Arabic language and served to further influence my use of grammar and arrangement of sequential thoughts of expression, when I was given writing assignments. My English teacher was a major influential factor in my life because not only did she possess profound knowledge of the subject, but she showed genuine interest in every student while imparting that knowledge to us. understand that literacy has a